Smashbox, a cruelty-free beauty brand known for its studio-grade, high-performance makeup, has launched in the U.S. Amazon Premium Beauty store.
The Smashbox storefront extends the accessibility of its cosmetics and The Original Photo Finish Smooth and Blur Primer to a wider audience. Amazon enables Smashbox to seamlessly deliver its legacy-brand expertise and easy artistry ethos to its community with an agile, indie spirit.
Tara Simon, Global Brand President, Too Faced and Smashbox, The Estée Lauder Companies, said,
“Our commitment to meeting the evolving needs of our consumers is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S. Premium Beauty store, we’re not just broadening our reach, but reaffirming our dedication to putting the customer first. We see a real opportunity to introduce our cult-classic Original Photo Finish Smooth and Blur Primer to a new U.S. Amazon Premium beauty customer who appreciates beauty products that are proven to perform and providing broader access to our existing Smashbox fans.”
Customers can explore products on the Smashbox Amazon Premium Beauty storefront, learn about the brand’s formulations, and receive personalized recommendations.
Smashbox also launched a Primer Finder, a tool designed to help customers find primer matches based on skin concerns and goals and their desired skin benefits.
The Smashbox storefront extends the accessibility of its cosmetics and The Original Photo Finish Smooth and Blur Primer to a wider audience. Amazon enables Smashbox to seamlessly deliver its legacy-brand expertise and easy artistry ethos to its community with an agile, indie spirit.
Tara Simon, Global Brand President, Too Faced and Smashbox, The Estée Lauder Companies, said,
“Our commitment to meeting the evolving needs of our consumers is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S. Premium Beauty store, we’re not just broadening our reach, but reaffirming our dedication to putting the customer first. We see a real opportunity to introduce our cult-classic Original Photo Finish Smooth and Blur Primer to a new U.S. Amazon Premium beauty customer who appreciates beauty products that are proven to perform and providing broader access to our existing Smashbox fans.”
Customers can explore products on the Smashbox Amazon Premium Beauty storefront, learn about the brand’s formulations, and receive personalized recommendations.
Smashbox also launched a Primer Finder, a tool designed to help customers find primer matches based on skin concerns and goals and their desired skin benefits.
The tool is exclusive to Amazon and tailored to the format Amazon customers are accustomed to, which includes hot spots with shoppable links and product education.
Smashbox’s Assortment
-
Smashbox Original Photo Finish Smooth & Blur Primer -
Always On Longwear Matte Liquid Lipstick -
Halo Healthy Glow Tinted Moisturizer SPF 25 -
Smashbox X BECCA Under Eye Brightening Corrector -
Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter -
And more
Smashbox offers seven different primer types for specific desired skin and makeup outcomes.
Its Original Photo Finish Smooth and Blur Primer was developed by Smashbox Founder Davis Factor to meet the needs of its most discerning makeup artistry community. it was introduced to consumers in 2000 and has become a cult favorite and insider secret amongst makeup artists.
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