Arbonne International, a Certified B Corp and global leader in personal care, nutrition, beauty, and wellness, is pleased to announce Lori Burgher as its new Chief Marketing and Growth Officer.
Burgher is already leading Arbonne’s marketing efforts, focusing on high-impact strategies to drive customer engagement and solidify Arbonne’s position as a leader in sustainable, ethical wellness and beauty products.
Jen Orlando, Arbonne CEO, said,
“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry. Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community.”
Burgher has over 25 years of experience leading marketing campaigns and growth initiatives for companies in domestic and international markets. Her expertise encompasses brand management, digital experience, customer relationship management, and data-driven decision-making.
She will be responsible for steering the creation of Arbonne’s product innovation strategy, marketing plans, managing brand visibility initiatives, and employing data analytics to enhance customer experiences.
Burgher’s method will ensure that Arbonne stays responsive to market dynamics while fostering strong connections with customers, Independent Consultants, and business partners.
Burgher commented,
“I am thrilled to join Arbonne at such a pivotal time. With new product formulations, cutting-edge technology, and a dedicated focus on sustainability, I look forward to collaborating with our teams to position Arbonne for sustained growth and innovation.”
Burgher is already leading Arbonne’s marketing efforts, focusing on high-impact strategies to drive customer engagement and solidify Arbonne’s position as a leader in sustainable, ethical wellness and beauty products.
Jen Orlando, Arbonne CEO, said,
“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry. Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community.”
Burgher has over 25 years of experience leading marketing campaigns and growth initiatives for companies in domestic and international markets. Her expertise encompasses brand management, digital experience, customer relationship management, and data-driven decision-making.
She will be responsible for steering the creation of Arbonne’s product innovation strategy, marketing plans, managing brand visibility initiatives, and employing data analytics to enhance customer experiences.
Burgher’s method will ensure that Arbonne stays responsive to market dynamics while fostering strong connections with customers, Independent Consultants, and business partners.
Burgher commented,
“I am thrilled to join Arbonne at such a pivotal time. With new product formulations, cutting-edge technology, and a dedicated focus on sustainability, I look forward to collaborating with our teams to position Arbonne for sustained growth and innovation.”
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