Audi launches new EV brand for China with radical estate concept


A 100kWh battery also provides the Audi E with a range put at over 435 miles under China’s under CLTC test standards. Details to the charging rate are yet to be revealed, though the first model from the AUDI sub-brand is claimed to offer a 300km replenishment in electric energy stores in 10mins on a high-powered DC charger.

Other features being touted for the upcoming production version of the new estate model are four-wheel steering and air suspension.

audi e concept studio image dashboard

Developed collaboratively between engineers and designers at Audi’s Ingolstadt headquarters in Germany and SAIC’s base in Shanghai, new AUDI models are designed to meet the demands of the Chinese market, where the penetration rate of EVs, inlcuding plug-in hybrid electric vehicles (PHEV) and range-extender electric vehicles (REEVs), has now surpassed 50% and continues to grow.

Audi CEO Gernot Döllner emphasized that the partnership with SAIC provides a robust foundation for this new generation of advanced, intelligent vehicles, which will be exclusive to China.

“The joint platform allows us to address a promising yet demanding segment with state-of-the-art connected vehicles,” he stated. The new AUDI sub-brand represents a more youthful, dynamic image than that of its parent, as reflected in its vibrant purple branding. Inside, the AUDI E boasts a single free-standing curved touch screen digital display and seating for four on individual seats front and rear. Reflecting its luxury positioning, its interior also features a combination of natural fibres and wood trims.



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