Beauty Packaging Staff03.03.25
L’Oréal-owned fragrance brand, Azzaro, has named Colombian musician Sebastián Yatra as its new Global Fragrance Ambassador. Yatra will be featured in the upcoming Azzaro Wanted Campaign, showcasing the new Forever Wanted Elixir fragrance.
Sandrine Groslier, Global President of Luxe Fragrance Brands at L’Oreal said,
“Sebastián Yatra’s natural charisma, style, and lifestyle resonate with the vibrant and daring spirit of the brand. He represents a new generation of men who embrace their individuality and live each moment to the fullest.”
Forever Wanted Elixir comes in the iconic Azzaro Wanted-shaped bottle in gold.
This new fragrance is designed to command attention and leave an impression. It is a 12-hour wear fragrance with notes of leather, raspberry, and cardamom.
The campaign film features a variety of locations such as private yachts, casinos, and oceanic backdrops, reflecting the fragrance’s multifaceted spirit.
Sandrine Groslier, Global President of Luxe Fragrance Brands at L’Oreal said,
“Sebastián Yatra’s natural charisma, style, and lifestyle resonate with the vibrant and daring spirit of the brand. He represents a new generation of men who embrace their individuality and live each moment to the fullest.”
Forever Wanted Elixir comes in the iconic Azzaro Wanted-shaped bottle in gold.
This new fragrance is designed to command attention and leave an impression. It is a 12-hour wear fragrance with notes of leather, raspberry, and cardamom.
The campaign film features a variety of locations such as private yachts, casinos, and oceanic backdrops, reflecting the fragrance’s multifaceted spirit.
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