Balmain has launched its first beauty creation, a collection of eight all-gender eaux de parfum, “Les Éternels de Balmain.” This fragrance collection was inspired by Pierre Balmain’s Parisian legacy and Olivier Rousteing’s modern influence on fashion and beauty.
The collection is inspired by Balmain’s first flacon created in 1946, a masterpiece of simplicity and timelessness. Duality was expressed in the design with contrasting circle and square elemental shapes, signature black and gold colors, and the label spread over two facets.
The new flacon delivers a multisensory and luxurious modern experience. The square is elongated into a lozenge.
The Balmain signature rayure covering the glass echoes the gold collar’s existing texture; a new finish and color palette flatters the touch and the eye.
A graphic PB monogram on the cap symbolizes Balmain, extracted from the iconic 1970 brand labyrinth motif.
Guillaume Jesel, who oversees Balmain Beauty as the President and CEO, Tom Ford and Luxury Business Development, The Estée Lauder Companies, said,
“Balmain Beauty is forging a new, avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain. Creative Director, Olivier Rousteing is one of the most accomplished designers of his generation, inventing revolutionary concepts at the confluence of past, present, and future. It has been an extraordinary journey bringing his vision for Balmain Beauty to life.”
This inaugural collection includes eight multi-layered scents from four distinctive olfactive families – Musk, Amber, Floral, and Woody.
The collection is inspired by Balmain’s first flacon created in 1946, a masterpiece of simplicity and timelessness. Duality was expressed in the design with contrasting circle and square elemental shapes, signature black and gold colors, and the label spread over two facets.
The new flacon delivers a multisensory and luxurious modern experience. The square is elongated into a lozenge.
The Balmain signature rayure covering the glass echoes the gold collar’s existing texture; a new finish and color palette flatters the touch and the eye.
A graphic PB monogram on the cap symbolizes Balmain, extracted from the iconic 1970 brand labyrinth motif.
Guillaume Jesel, who oversees Balmain Beauty as the President and CEO, Tom Ford and Luxury Business Development, The Estée Lauder Companies, said,
“Balmain Beauty is forging a new, avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain. Creative Director, Olivier Rousteing is one of the most accomplished designers of his generation, inventing revolutionary concepts at the confluence of past, present, and future. It has been an extraordinary journey bringing his vision for Balmain Beauty to life.”
This inaugural collection includes eight multi-layered scents from four distinctive olfactive families – Musk, Amber, Floral, and Woody.
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Carbone: musk/ rose. -
Sel d’Ambre: amber/ ambergris. -
Vent Vert: vert de mandarine/ jasmine. -
Rouge: bouquet/ woods. -
Ivoire: tubéreuse de nuit/ vetiver. -
Bronze: cedarwoods/ patchouli. -
Ébène: ebony wood/ myrrh oil). -
Bleu Infini: cistus absolute/ lichen.
Nathalie Berger Duquene, SVP, Global General Manager, Balmain Beauty, The Estée Lauder Companies, said,
“Balmain Beauty embodies a steadfast commitment to excellence in perfumery, emphasizing not only the olfactive experience, but also the evocative emotions it elicits brought to life by an iconic visual campaign. The beauty of craftsmanship is exuded in both the packaging design and ingredients used. Our fragrances hold tension, power, and strength – they are quintessentially Balmain, rooted in diversity and inclusivity.”
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