The new Hair Wellness Collection is powered by the brand’s MoodScience Scent Technology, which is designed to elevate your haircare routine and turn it into a self-care ritual.
Tisdale commented,
“Being Frenshe Hair Wellness is my way of helping you take the stress out of caring for your hair and scalp. It’s a collection of gentle and effective formulas designed to help you simplify your routine and embrace your hair. Each Being Frenshe Hair Wellness product will turn every shower into a ritual with Mood-Boosting Scent Technology.”
The new line features three scent profiles, including consumer favorites Lavender Cloud and Cashmere Vanilla, and a new scent, Salty, promoting Serenity & Clarity.
Maesa CEO Piyush Jain, said,
“As a beauty incubator, Maesa is always looking to identify white space on the market and meet unmet consumer needs, while finding innovative ways to grow our brands. Entering the hair care category is an exciting next step for the Being Frenshe brand and a unique opportunity to be at the forefront of the hair wellness trend.”
The Hair Wellness product lineup includes three collections that feature shampoo, conditioner, and other hair products such as a moisture cream, hair mask, serum, and scalp scrub.
IAT-certified trichologist Sophia Emmanuel, stated,
“The new Being Frenshe Hair Wellness collection is designed to effectively bring scalp and hair wellness rituals to the forefront with skincare-grade ingredients and mood-boosting scents. Using a balanced routine that includes hair, scalp care, and wellness will help you achieve long-lasting revitalized hair you will love.”
Hair Wellness Collections
The Moisture Collection: Infused with Being Frenshe’s best-selling Cashmere Vanilla scent, the Moisture Collection includes Shampoo, Conditioner, Dry Shampoo, Hair Oil and an All-in-One Moisture Cream. These products work to intensely moisturize hair and scalp for healthier, softer, more touchable hair with the Soothe & Comfort ritual.
The Restore Collection: Made with consumer favorite Lavender Cloud scent, this range includes Shampoo, Conditioner, and Hair Mask. Perfect for your pre-sleep routine or finding a moment of calm, this collection creates a relaxing experience with the Unwind & Rest ritual.
The Clarify Collection: Created with the brand’s newest scent – Salty – the line-up includes Clarifying Shampoo, Scalp Serum and Scalp Scrub. The trio is designed to wash the stress away from the scalp and embrace the Serenity & Clarity ritual.
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