Unilever-owned brand, Dove has partnered with Crumbl for a new crave-able collection of body cleansing and care products.
Dove will change the color of its packaging for the first time ever. Dove x Crumbl products will show up on shelves with pink packaging across the entire collection—a nod to Crumbl’s signature pink box.
Gaurav Raisinghani, Head of Innovation, Equity and Brand Design for Dove Skin Cleansing, said,
“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer. Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day.”
The collection features a Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, in three Crumbl cookie-inspired scents.
Confetti Cake has notes of a warm sugar cookie topped with pink buttercream frosting. Lemon Glaze includes notes of a lemon sugar cookie topped with a sweet buttery glaze. Strawberry Crumb Cake features notes of a rich strawberry cookie topped with vanilla glaze & buttery crumbs.
In celebration of the launch, Dove and Crumbl will also be partnering with two TicTok superfans–The Turn Up Twins. The influencers will adapt their viral Crumbl jingle from “lookie lookie” to “knock knock.”
The Turn Up Twins said,
“We are thrilled to bring our personal passion for two of our favorite brands, Dove and Crumbl, into this launch. Sharing our jingles on social media started out as our own way to connect with others and make life a little sweeter. This collab is all about that, and we’re excited to play a part.”
The Dove X Crumbl collection is available exclusively at Walmart for a limited time only.
Dove will change the color of its packaging for the first time ever. Dove x Crumbl products will show up on shelves with pink packaging across the entire collection—a nod to Crumbl’s signature pink box.
Gaurav Raisinghani, Head of Innovation, Equity and Brand Design for Dove Skin Cleansing, said,
“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer. Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day.”
The collection features a Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, in three Crumbl cookie-inspired scents.
Confetti Cake has notes of a warm sugar cookie topped with pink buttercream frosting. Lemon Glaze includes notes of a lemon sugar cookie topped with a sweet buttery glaze. Strawberry Crumb Cake features notes of a rich strawberry cookie topped with vanilla glaze & buttery crumbs.
In celebration of the launch, Dove and Crumbl will also be partnering with two TicTok superfans–The Turn Up Twins. The influencers will adapt their viral Crumbl jingle from “lookie lookie” to “knock knock.”
The Turn Up Twins said,
“We are thrilled to bring our personal passion for two of our favorite brands, Dove and Crumbl, into this launch. Sharing our jingles on social media started out as our own way to connect with others and make life a little sweeter. This collab is all about that, and we’re excited to play a part.”
The Dove X Crumbl collection is available exclusively at Walmart for a limited time only.
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