Rising trends such as shifting to clean beauty and a growing preference for e-commerce purchasing options, ResearchAndMarkets.com suggests that brands that invest in marketing, distribution, and brand loyalty programs will ensure their products remain visible and desirable to consumers worldwide.
Clean Beauty and Natural Ingredients
The skincare market has shifted towards clean and natural ingredients as consumers become more aware of the health risks associated with conventional chemicals. This trend has led to a rise in the popularity of clean beauty brands that use organic ingredients and focus on sustainability.
Multiple brands have embraced this trend offering clean, natural, and vegan options.
THG Labs partnered with UK-based biotech business Clean Food Group to create new raw materials, such as low-impact, high-performance oil, for use in beauty and personal care products.
The Body Shop has also been certified by the Vegan Society, for its 100% vegan formulations.
Also supporting this trend is Beekman 1802, having developed a new vegan goat milk alternative in a new skincare line.
E-Commerce and Digital Channels
The surge in demand for e-commerce and digital channels is a trend that is reshaping the global economy and consumer behavior in the skincare industry.
The exponential growth of e-commerce is driven by several interrelated factors, including technological innovation, changing consumer expectations, and collaboration with influencers.
In August 2024, Estee Lauder launched the Clinique brand on Amazon’s Premium Beauty store, significantly expanding the brand’s reach.
The company also leverages AI with partners like Microsoft and Google Cloud to enhance its products and marketing.
Clinique is one of many ELC brands on Amazon’s Premium Beauty. Many other companies and brands have also taken to this trend, launching stores of their own on Amazon.
The K-Beauty Trend
APAC region accounted for the highest revenue share in the global skincare market. Particularly in South Korea and Japan, there’s a growing interest in innovative, multi-step skincare routines and advanced formulations.
This cultural emphasis on K-beauty has been reinforced by media and advertising, further driving consumer interest in skincare products.
Multiple brands, such as Asno, Lovb Lovb, and CJ Olive Young’s brands BringGreen and WakeMake have taken advantage of this trend with new products in the US and collections to attract consumers.
See the full report online.
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