At the time, Glossier believed teaming up with Sephora was a natural fit, given their shared focus on beauty discovery and customer experience, as well as global presence.
Now, Glossier is expanding its retailer partnership with Sephora in the UK.
Launching in the UK Through Sephora
The beauty brand has secured an exclusive deal with Sephora UK to launch within the retailer’s Westfield Shepherds Bush store and online starting September 15.
Visitors can expect to see the brand’s signature Millennial pink decor and can snap a selfie with the popular “You Look Good” mirror. Additionally, Glossier’s fragrance, “You,” will take center stage.
Furthermore, Sephora’s forthcoming store in London’s Stratford this November will also feature the partnership.
Kyle Leahy, Glossier’s CEO, said: “With the UK being [our] second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”
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In February, Glossier opened its flagship SoHo store in NYC.