Grohe unveils installation showcasing the "powerful connection of water in architecture"


Promotion: bathroom brand Grohe hosted an installation named Aquatecture at this year’s Milan Design Week, situated in the courtyard of the neoclassical Palazzo Reale.

Designed by the brand’s in-house design team Lixil Global Design, the installation aimed to celebrate the power of water and the history of the building’s courtyard, which was formerly a garden space.

Aquatecture installation for Grohe SpaAquatecture installation for Grohe Spa
The Aquatecture installation took place at Milan Design Week

The installation, which took place from 16 to 21 April in Milan, displayed luxury bathroom products by sub-brand Grohe Spa, including modular shower designs, satin product finishes, the bespoke Allure Gravity collection, and 3D-printed products.

Building upon the Milan Design Week theme Materia Natura, the connection between nature and design, Aquatecture focused on the intersection of water and architecture and its influence on health and well-being.

Metallic tapMetallic tap
Grohe wanted to show “the intricate bond between nature and human creativity”

Four pavilions in the corners of the courtyard featured planted edges and sheer hanging curtains.

“Through our installation at Palazzo Reale, we reflect the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of Grohe Spa,” said Lixil Global Design leader Patrick Speck.

“Our Aquatecture spaces exhibit the powerful connection of water in architecture,” he continued. “They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation.”

Bathroom display at Milan Design WeekBathroom display at Milan Design Week
Products by Grohe Spa were on display

Grohe Spa described Aquatecture as an “immersive journey”, separated into four spaces that correspond to different steps to building a home spa, from choosing a shower fitting to surface finishes.

“Shower solutions like Grohe Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound and smell to delight the senses,” said Grohe Spa.

Shower headShower head
Showers used “modern technology, using light, steam, sound and smell to delight the senses”

“In addition, the Grohe Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquillity this brings,” the brand continued.

“Culminating the exhibition, the first tier is comprised of the conceptual Grohe Icon 3D collection – the 3D metal-printed products redefine what is possible while taking sustainable product design with ultimate customisation options to a new level.”

For more information on Grohe Spa, visit its website here.

Partnership content

This article was written by Dezeen for Grohe as part of a partnership. Find out more about Dezeen partnership content here.





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