Invoke rolls out Workflows, AI tools for game developers

Invoke announced today it’s rolling out Invoke Workflows, a set of tools for game developers to roll out customized AI on a enterprise scale. As Invoke describes it, Workflows as a solution is intended to smooth the path to AI adoption for team members not conversant in its usage, allowing them to achieve the same results with fewer steps and less-complex tools. Workflows rolls out today.

Invoke Enterprise developed Workflows for large game studios (as well as the entertainment industry), which have large teams that include less tech-savvy users. Workflows’s features include control over training assets and brand-specific style, ease of deployment for “non-technical” team members and security of generated images. It’s also built, says Invoke, with game developers in mind rather than the casual user.

Kent Keirsey, Invoke CEO, told GamesBeat in an interview that Workflows’ tools are intended to work with an artist’s style. “We’ve done a lot to help games studios understand what’s possible. The biggest, most impactful piece of the open ecosystem of the models, is the realization that we can train it on our art style and own that as intellectual property.”

According to Keirsey, the Workflows user interface can be as complex or as simple as necessary for each team member. During a demonstration, Keirsey showed some of the more complex AI image generation tools within Invoke, but also a simple image generation interface. Developers can also use generated images in their existing creative pipelines.

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Keirsey told GamesBeat that Invoke’s bespoke solution offers artists and creatives something catered to their talents. “A creative is not used to fighting with a prompt. That’s not what they do — they create. That’s effectively what we have solutions for as well. We can take any type of input that a user has, like a sketch or a render, and control the generation with those inputs. We offer a very significant degree of controllability, both from tuning it on your style to controlling it with things like sketches or renders.”

Stew Chisam, Hi-Rez Studios president, said in a statement, “We appreciate Invoke’s work in building an artist-centric tool, and their focus on partnering with us to navigate the change of integrating these tools into our team’s existing processes. With the ability to securely train models on our assets and give artists direct control over the generation process, we’re able to ensure the work we do is centered around the artist’s process, and our overall creative direction.”

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