Messi Experience World Tour Debuts in Miami

The Messi Experience: A Dream Come True is set to launch its world tour in Miami on Thursday as the city’s latest attraction. This immersive and state-of-the-art multimedia journey at the Hangar at Regatta Harbour in Coconut Grove allows fans to embark on a captivating adventure through nine thematic installations, each providing a unique insight into Messi’s life. The experience includes meticulously recreated moments from Messi’s humble beginnings in Rosario, Argentina, such as exploring his childhood room to the iconic little field where he first kicked a football. This journey is designed to provide visitors with an opportunity to experience firsthand the life of this renowned football player.

“I am thrilled to be part of this project that allows fans to get closer to my journey on and off the field,” Leo Messi said in a press release. “Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path.” 

Messi Experience Miami

Nine interactive and digital experiences will immerse fans of Messi in his journey from childhood to World Cup glory. The personalized adventure will offer a spectacular journey through the emotional ups and downs of a boy who became a legend, allowing visitors to hear, see, feel, and live through each moment.

  • World Cup Victory Parade—Start the journey by joining the victory parade on an open-top bus, passing through thousands of cheering fans.
  • Messi’s Childhood Home—Guests will step through Messi’s childhood home, where he spent his early years in his hometown of Rosario, Argentina, and see where his dreams were born. 
  • Travel to Barcelona—Fans will travel to Barcelona, Spain, to feel the power of Camp Nou, a stadium in Barcelona and the home of La Liga club FC Barcelona since its opening in 1957, and see the bright lights of the city.
  • Experience Success & Frustrations—Fans will be able to have firsthand experience of what it feels like to succeed like Messi early in his career and the frustrations that the win brought to other aspects of Messi’s life. 
  • Interactive Fan Zone—Ticket holders will test their ball skills, learn tips and tricks from the G.O.A.T Messi, and get picked to be on Messi’s Dream Team. Once picked for the team, fans will huddle Captain Messi in the locker room for an inspiring team talk. From there, fans will look at the passion and dedication it took to win the 2022 World Cup and for Messi to bring home his most prominent dream.
  • Selfie Time—Fans will also have the opportunity to get the perfect selfie using cutting-edge face tracking with the legend himself.

“We’re thrilled to have created such an amazing experience,” said Andres Naftali and David Rosenfeld, Co-Founders of Primo Entertainment. “Messi, a living legend, represents how every generation can overcome challenges and succeed. This multimedia immersive experience guarantees 75 minutes packed with inspiration, interactivity, and joy for everyone, and most importantly, unforgettable emotions.”

The experience is open for a limited time before it expands to other cities. For more information, visit or follow @themessiexperience on Instagram. 

Photo Credit: The Messi Experience

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