Mobile gaming still shows promising growth in 2024 | Adjust x AppLovin

Analytics company Adjust today released its Gaming App Insights Report, in partnership with AppLovin and SparkLabs. The new report features insights and data on the mobile gaming market, including installs and in-app revenue, across 2023 and into January 2024. It also details how game studios and marketers can best prepare for success with realistic expectations.

Tiahn Wetzler, Adjust’s director of content and insights, said in a statement, “By investing in the right tools, prioritizing next-gen tech, AI, and personalization, games developers and studios can scale on new channels and platforms, regain install and session volume, and find users that play and pay.”

One of the insights in the report shows what is reasonably successful in the market. For example, hybrid casual titles show 800% more average revenue per monthly active user than hyper-casual titles, as well as a 30% click through rate. They also have a slightly longer day one retention rate than the global median.

The report features several other insights, including the increase in in-app revenue, adoption rates for different genres and which games are currently popular on mobile. Adjust and AppLovin also detail how generative AI can be helpful when scaling new campaigns.

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Daniel Tchernahovsky, AppLovin’s VP of Global Business Development, said in a statement, “The perception that mobile gaming is stagnating due, in part, to a crowded market overlooks one positive by-product of this competition: growth. We meet daily with partners who are launching new products successfully and at a rapid pace. In fact, Monopoly Go became a top-grossing game in the same year it was released.“

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