These accolades honor the “most forward-thinking products that have made a remarkable impact on their industries, breaking through market clutter, and achieving extraordinary levels of success and vitality.”
The winners have set themselves apart by redefining the boundaries of innovation and consumer engagement within their respective categories. Each has successfully responded to emerging consumer needs, delivering solutions that inspire and resonate with diverse audiences.
Allison Paul, VP of BASES at NIQ, said,
“In a time of significant disruption and rapid change, these brands have proven their ability to not only withstand challenges but to thrive and redefine their categories through meaningful innovation. They serve as a benchmark for what it means to succeed in today’s marketplace, and we’re excited to see how they continue to inspire and lead the industry forward.”
2024 NIQ Breakthrough Innovation Award Winners
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e.l.f. Halo Glow Liquid Filter, e.l.f. Cosmetics -
Just for Men 1-Day Beard & Brow Color, Combe Incorporated -
Kristin Ess Hair, Maesa -
Lumē Deodorant, Lumē -
Mighty Patch, Church & Dwight -
Olay Skincare Body Wash, Procter & Gamble
The BASES Breakthrough Innovation Awards recognized 22 groundbreaking brands in North America that have set new standards in their categories. Two “Wavemaker” honorees—products with significant potential for future success were also recognized.
These award-winning products launched between 2022 and 2023 and have successfully navigated an ever-evolving consumer landscape.
“Wavemakers”
This category was introduced last year and recognizes promising new U.S. product launches that have demonstrated strong market velocities and potential for long-term success.
This year e.l.f. Cosmetics’ e.l.f. Glow Reviver Lip Oil was recognized.
“Wavemaker” innovations have carved out white space in competitive categories, activated effectively, and met the job to be done, making them key players to watch in the years ahead.
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