Odele Gets An Investment

Growth-equity investment firm Stride Consumer Partners LLC has made a minority investment in Minneapolis-based clean hair care brand, Odele.
Last year, Stride Consumer Partners also invested in Patrick Ta Beauty.

About Odele

Launched in January 2020, Odele was created by Lindsay Holden, Britta Chatterjee and Shannon Kearney, with the mission to make clean prestige hair care accessible + approachable for all.
With experience in the retail, marketing and manufacturing in both big box stores and smaller companies, the founders merged best practices and perspectives to debut a clean, premium collection of products developed by hair type + texture that are EU ingredient compliant, cruelty-free, vegan, dermatologist and pediatrician tested, with a gender-neutral, 100% natural fragrance.
A rapidly growing clean indie beauty brand now in their fourth year of business, Odele boasts 20+ products, national distribution with Target, CVS Pharmacy + Ulta Beauty, a thriving DTC business and 30+ beauty awards.

Funding Key Areas of Odele’s Business

The growth capital from Stride Consumer Partners will fuel investment within key areas of Odele’s business, namely marketing, talent and product innovation.  
“We are beyond excited to partner with Stride. Their team is deeply knowledgeable, and their collaboration, from the initial conversation through the fundraise process, has left us inspired and confident that they are the right partner to help us continue this momentum and reach our ambition for Odele,” said Odele Co-founder Lindsay Holden.
“We were drawn to Stride because they understood our vision and business philosophy and shared our commitment to people and the planet. We are thrilled to have found such strategic, thoughtful brand builders in Stride to join us on our journey of setting the standard for inclusive prestige performance at mass,” stated Odele Co-founder Britta Chatterjee.
Steve Berg, Partner at Stride Consumer Partners, commented, “We were immediately impressed by the expertise and passion that Lindsay, Britta and Shannon bring to Odele. They’ve created a distinctive, authentic brand which reflects their beliefs and mission. We’re grateful for the opportunity to support them as partners.”
Nicole Fourgoux, Stride Operating Partner, added, “Odele is moving the bar in clean performance hair care. We have seen this market segment thrive at prestige price points and are thrilled that the Odele team has made performance-first clean formulas accessible. We know that Odele’s positioning has huge potential in the modern marketplace.”  
The Odele Co-founders remain the majority shareholders with this financial investment.

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