Fashion house, Louis Vuitton announced that it will be entering the beauty market with a new makeup brand, La Beauté Louis Vuitton. Pat McGrath will help the brand, serving as its creative director. La Beauté Louis Vuitton will launch this fall.
This is Louis Vuitton’s first modern-day entry into cosmetics since introducing fragrances in 2022 and, powder compacts, brushes, and mirrors in the 1920s.
Pietro Beccari, Chairman and CEO of Louis Vuitton, commented,
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
McGrath was chosen to serve as the creative director for her work backstage at Louis Vuitton fashion shows for over 20 years.
According to Vouge, McGrath said the debut range will include 55 lipsticks, ten tinted lip balms, and eight eyeshadow quads.
This is Louis Vuitton’s first modern-day entry into cosmetics since introducing fragrances in 2022 and, powder compacts, brushes, and mirrors in the 1920s.
Pietro Beccari, Chairman and CEO of Louis Vuitton, commented,
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
McGrath was chosen to serve as the creative director for her work backstage at Louis Vuitton fashion shows for over 20 years.
According to Vouge, McGrath said the debut range will include 55 lipsticks, ten tinted lip balms, and eight eyeshadow quads.
Read Next
Pat McGrath Labs Launches Candy Crush Saga Inspired Collection
Photo: fotaro100 and Thitidapha Thabthim/ Shutterstock.com
