Allison Litzinger, senior vice president of marketing at Sephora Canada, commented,
“We jumped at the chance to help build this team from the ground up and shape the cultural conversation in Canada around beauty and basketball through our partnership with the Toronto Tempo… By celebrating the ‘Beauty of Sport’ and the inspiring women who fuel it, we’ll show Canadians that we all belong to something beautiful.”
The retailer will have its logo featured on Toronto Tempo’s jerseys and will be the team’s official beauty partner.
Toronto Tempo will be the 14th WNBA team in 2026 and is owned by Larry Tanenbaum’s Kilmer Sports Ventures. Its home court will be at Toronto’s Coca-Cola Coliseum.
Unrivaled
This partnership follows LVMH’s official beauty partnership with Unrivaled, a new three-on-three women’s basketball league.
Co-founded by Napheesa Collier and Breanna Stewart, Unrivaled launches on January 17 and has several high-profile investors, including tennis star Coco Gauff, swimmer Michael Phelps, actors Ashton Kutcher and Mila Kunis, and retired footballer Alex Morgan’s Trybe Ventures.
Sephora will outfit the league’s new glam room at Unrivaled’s purpose-built facility and provide all beauty needs throughout the season across a curated selection of product offerings.
Sephora will also be featured in on-court signage and throughout the arrival hall for player entrances, making the retailer the first partner to be featured in the walk-in space.
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