Shiseido Reduces Sales Forecast as Travel Retail and China Business Struggle

Japanese beauty and cosmetics giant Shiseido has slashed its previous sales forecast due primarily to weakness in the Travel Retail Business and the China Business, which continue to be affected by retailer inventory adjustments in light of tighter regulations, as well as an ongoing trend of retailers shifting back towards the business model with focus on tourists.
This was compounded by the weakening sentiment towards China’s economy as well as consumer pull back on purchases of Japanese products after the release of a million tons of treated radioactive wastewater from the ruined Fukushima Daiichi nuclear power plant into the Pacific Ocean—a move which the Chinese government has been a vocal opponent of.
Shiseido expects the wastewater release to continue to impact its business into the first quarter of 2024.

Adjusted Outlook

The company now expects to achieve a core operating profit of ¥35 billion ($231.5 million) for the year ending 31 December 2023 – a 42% reduction from its previous estimate.
It has also cut its revenue forecast by 2% to ¥980 billion ($6.5 billion).
Net sales in the first nine months of fiscal year 2023 declined 5.3% year on year to ¥722.4 billion ($4.8 billion) on reported figures.
Sales in China and the travel retail market both fell around 10% in the third quarter.

More Shiseido News

Shiseido, in collaboration with its India distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd., recently appointed Bollywood star Tamannaah Bhatia as its first-ever brand ambassador in India.

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